California AB 723
Business and Professions Code section 10140.8 has been in force since 1 January 2026. Agents, or people acting for them, who use digitally altered images to advertise a property for sale must disclose the alteration conspicuously on or next to the image. Include a link, URL or QR code to a public page that clearly identifies the original, unaltered image. The statement must say where the original can be accessed.
Digital alteration includes adding, removing or changing fixtures, furniture, appliances, flooring, walls, paint color, landscaping, facades, floor plans and elements outside or visible from the property, including window views and neighboring properties. Ordinary edits to lighting, sharpness, white balance, color, angle, straightening, cropping or exposure are excluded only when they do not change the representation of the property.
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